SEO for Everyone
Human-centered search engine optimization isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO fundamentals—like search intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions. This book from A Book Apart will walk you through the essentials of human-centered SEO and teach you how to add a search-strategy lens to the user research, content, design, and development work you already do.
What People Are Saying
“When we understand how people think about our content, we’re uniquely empowered to help them find it. SEO for Everyone is the first book that teaches readers how to optimize content for real-world users, not just algorithms. It’s an instant classic that belongs on the shelves of web professionals everywhere.”
Kristina Halvorson
Author of Content Strategy for the Web and founder of Brain Traffic
“Behind every search engine query is a human being on a journey to learn, do, and explore. Human-centered SEO makes you their guide. Go beyond mining for clicks, and start integrating design and search marketing to genuinely satisfy your users’ needs and your business goals.”
Dr. Pete Meyers
Marketing scientist at Moz
“Finally, a book that understands that SEO is a design skill. Rebekah and Chris help you get the most out of search engines in ways that enhance your design work, make it more accessible, and help you better serve your audiences.”
Jonathon Colman
Senior design manager at Hubspot
Meet the Authors
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Rebekah Baggs
CONTENT & UX STRATEGIST
Rebekah has spent the past 15 years working with teams to overcome some of their toughest web and collaboration problems. She’s cofounder of ONWARD, a consultancy committed to helping people bridge the gap between content, design, and technical SEO to deliver empowering user experiences. She wants people to know there’s no such thing as writing content for humans and content for robots—it’s all just for real folks like you and me. Rebekah likes being outdoors in the water and cooking up a storm for hungry friends. She lives in Phoenix, Arizona with her family.
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Chris Corak
SEO STRATEGIST
Chris has been working on the web since 1999. He is cofounder of ONWARD, a consultancy that specializes in helping organizations deliver empowering user experiences and overcome some of their toughest organic search and content challenges. He believes the best way to optimize for SEO is to optimize for people, first. In his free time, Chris loves playing guitar and spending time with his family in sunny Phoenix, Arizona.